#ADWORDS EDITOR UPDATE HOW TO#
An online Help file provides plenty of guidance on how to use the program. If you have AdWords data stored in a spreadsheet, it's easy to import it into the program as a CSV file. We liked the ease with which Google AdWords Editor let us make large-scale changes to our campaigns, editing multiple keywords at once. You can manage keywords, placements, audiences, ads, ad groups, and extensions with the program, and statistics can optionally be downloaded and displayed as well. We easily signed in to our AdWords account and loaded our data into the program if you have multiple accounts, it's easy to sign into all of them and then select the one you want to work with from a drop-down menu. The program's interface is plain and utilitarian, with its major features arranged in tabs. There's no guarantee that it will improve the success of your ad campaign, but it can at least make the whole thing a little easier to deal with. Google AdWords Editor is a simple tool that lets AdWords users manage their campaigns on their desktop.
#ADWORDS EDITOR UPDATE DOWNLOAD#
You can keep track of future updates via Google+.įor more information about Google Adwords, and how you can run the most successful campaigns, download our free guide to PPC campaigns, below.Google AdWords can be a powerful form of advertising, placing ads for your business right next to related Google search results-if you do it right. Cost per conversion stats: Downloaded with stats sync.“Default:” and “any:” searches: Includes final URLs and final mobile URLs.Negative search: Improvements to the accuracy of negative search.
Ad group targeting: Fixed an issue that warned users that an ad group had no targeting criteria, even if a mobile app or mobile app category was targeted.Replace text: AdWords Editor can replace text in final URLs and final mobile URLs.There have been a number of recent updates to the AdWord Editor application, including the release of 11.1.2 at the end of August. You can also export any data from the Editor, so if you want to sort your campaign data, add filters, or easily report in an editable format, you can do so as well. This is especially useful for making multiple or large-scale changes, especially if you have users who are much more comfortable using excel. Import/ExportĪdWords Editor allows you to make changes to your campaigns via excel and upload them (via. You only need the connection once you want to upload your changes or refresh your account. In conjunction with the copy and paste functionality, the search and replace tool allows you to copy, paste and replace text, which means you can create a new ad group with all new keywords and new ads…all in less than 10 seconds! Using search and replace, y ou can pick exactly what you want to replace: the entire ad text, headline, description lines, or the URLs.Īs mentioned above, you can make continuous draft edits in your AdWords Editor, even when offline. You simply build out the template campaign, and then copy and paste it to build out the campaign tree and create multiple campaigns at once. This is useful in the case of implementing geo-targeting: for example, you may want to have the same campaign running in each geo-targeted location. Ability to Copy & PasteĪny Editor user can easily copy ad groups or groups of keywords and paste them into different campaigns or even different accounts, allowing you to quickly duplicate campaigns and then activate in real-time. You can also undo and redo any of these multiple changes, multiple times, while editing your campaigns. This means you don’t have to enter one keyword at a time, which can potentially take a significant amount of time depending on how many keywords you want to focus on. Make Multiple Changes at Onceīulk editing tools means that you have the ability to make multiple changes to campaigns, ad groups, and keywords, all at the same time. To give you a bit more insight into why we think this application is so cool, check out these top benefits of using the Editor for your PPC campaigns.Īny advertiser with any size account can use AdWords Editor, but it’s especially useful for accounts with multiple campaigns and long lists of keywords or ads. It seems a lot of AdWords users have never even heard of or thought of using the tool to help in managing their advertising. Is this the first you’re hearing of AdWords Editor? We’re not surprised.
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